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Hyundai Motor Company today revealed the first images of its all-new Tucson. New design highlights include the latest evolution of Hyundai’s signature headlamp architecture called ‘Parametric Hidden Lights’ and a dual cockpit layout that offers personalized space intuitively optimized for a high-tech user experience. The images hint at innovative features befitting Tucson’s signature boldness and pioneering spirit. The all-new Tucson’s world premiere press conference will be streamed online around the world on September 15th at 9:30 a.m. KST. The livestream, a teaser video and images are available at hyundai.com and Hyundai’s social media channels. For its fourth generation, Hyundai took the all-new Tucson to the next level of automotive design, making it the first C-SUV in its class to be available in two different dimensions, while sharing the same name. “The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel m

Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences SEOUL, August 10, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market. To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied

SEOUL, June 3, 2020 – Hyundai Motor Company today unveiled the design of its upcoming New Santa Fe, showcasing charismatic styling and value-added features that make the SUV the ultimate family adventure vehicle. Developed to offer a premium experience while meeting the complete needs of an entire family, the redesigned fourth-generation Santa Fe goes beyond a mere facelift. A fresh look and feel along with new features can be seen from all sides of the car as well as the interior. “We modernized the New Santa Fe with premium features and appealing aesthetics that are sure to add value,” said SangYup Lee, Senior Vice President and head of Global Design Center. “The bold lines that extend from one side to the other and from front to back give Santa Fe a rugged yet refined look that SUV customers want. Besides, we’ve added numerous features and functions to create a truly family-focused SUV that is a pleasure to drive.” The New Santa Fe’s front section is defined by th