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The music is changing: Maserati starts testing its first 100% electric powertrain Modena, 23 January 2020 – Implementing its plans for the electrification of its range, as previously announced, Maserati has started the testing phase of its new full electric propulsion systems that will equip the future models of the Brand. Some experimental vehicles have now been built equipped with the new innovative powertrain, 100% electric with 100% Maserati technology, developed at the new Innovation Lab in Modena. During this experimental phase, the sound that will characterise the electric engine will also be developed. The next full electric models will have a distinctive signature sound, already a unique attribute of all Maserati cars equipped with traditional combustion engines. Customers will therefore benefit from 100% electric propulsion vehicles that will combine driving pleasure, comfort and performance with a unique and unmistakable sound. Thanks to the tests cond

Will the tarnished/humiliated brand survive? Is the Alfieri design fresh enough? Modena, 26 September 2019 – In line with FCA’s €5 billion investment program for Italy, Maserati announces its innovation plan for production, electrification and autonomous driving technologies. With regards to production, Maserati announces plans for its lineup of new and electrified products at Modena, Cassino and Turin (Mirafiori and Grugliasco). All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA. Maserati’s all electric models will combine traditional highly appreciated Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities. An important step for Maserati innovation is the level of Autonomous Driving. All new Maser

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more With the introduction of its latest fuoriserie, Touring Superleggera underlines its status as a key player in the luxury market. Touring Sciàdipersia Cabriolet is an open-top grand tourer, which recreates the luxury and elegance synonymous with the Golden Age of Motoring.  Four full-sized seats allow all occupants to enjoy their journey in supreme comfort, while the driver has the pleasure of harnessing the immense and smoothly-delivered power from one of the last great atmospheric V8 engines and reveling in its glorious soundtrack. Company CEO, Piero Mancardi, had the following to say: “...our success has caused us a dilemma, because, since we launched the coupé last year we have pressure from new customers to develop the open top version, but we have an undertaking with existing customers to keep our products exclusive.  Our solution is to maintain the limited production run of just 15 Sciàdipersia, from which the customer chooses whether to opt for the existing Coupé