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22 AUGUST 2018 Rüsselsheim. Opel is giving a preview of the exciting future of the brand with a new Brand Concept. Its name: the Opel GT X Experimental – a bold, 4.06-metre, 5-door, all-electric compact SUV with coupé appeal and brimming with innovative ideas. The GT X Experimental embodies Opel’s values and vision along with providing a glimpse of what the future holds for Opel models. The company had already announced that it would further sharpen its profile during the presentation of the strategic PACE! plan last November. The GT X Experimental is the first tangible result of this process. “With our PACE! plan, we have a very clear vision of how we want to create a successful future for Opel. Focus on a strong brand identity defined by our values – German, approachable, exciting – plays an integral role in our return to sustainable success. Our Brand Concept shows how these values will come to life in our products in the future. Our engineering and design teams have pu

Part1 Rüsselsheim. While Opel is working hard on becoming a highly efficient automotive company within Groupe PSA as announced by Opel CEO Michael Lohscheller during the presentation of the PACE! strategic plan last November, it is also busy strengthening and fine-tuning its profile. Before the end of the year, a Brand Concept vehicle currently being created in the design studio will show where Opel is heading to. “PACE! is the compass to a sustainable and successful future for Opel”, said Michael Lohscheller. “In addition to increasing profitability and efficiency, PACE! includes the strengthening of the Opel brand. I have therefore given my teams the tasks of sharpening Opel’s profile and creating a concept car that symbolizes the direction we are headed.” German, approachable, exciting – these are the three brand values that are embedded in the DNA of every Opel model and initiative and will continue to do so in the future. In recent months, Opel design, marketing and engin