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Chevrolet introduced a stylized 2019 Silverado High Country today at the State Fair of Texas, highlighting Chevrolet’s collection of truck accessories and performance parts for the all-new Silverado. The High Country is one of four concepts Chevrolet will introduce this fall, each designed to showcase how customers can accessorize the new Silverado to suit their personalities. “We know every truck customer is unique, which is why the Silverado offers eight trims, each with a different combination of technology, performance and design,” said Hugh Milne, Silverado marketing manager. “With a full catalog of accessories and performance parts, we offer exponentially more ways for customers to build their ideal truck. And, unlike certain aftermarket components, these are designed, engineered and validated to the same engineering standards as the Silverado itself, and backed by Chevrolet.” The catalog of genuine Chevrolet performance parts and accessories includes step kits and

Chevrolet announced that the next-generation Silverado HD will debut next year, as a 2020 model. It will be the third all-new truck in the Silverado lineup revealed in just 18 months, joining the 2019 Silverado 1500 and the 2019 Silverado 4500/5500/6500HD. “Chevrolet already fuels the most successful truck manufacturer in the industry,” said Alan Batey, global head of Chevrolet. “With a completely new, expanded range of Silverado models on the horizon, we expect to see even more truck buyers in Chevrolet showrooms.” The next-generation Silverado HD is designed for the specific priorities and needs of heavy-duty truck customers. On road testing of the new Silverado HD prototypes will begin in the near future to reach Chevrolet’s increased durability and validation standards, and the bolder, larger proportions of the truck will be instantly apparent. More product information will be provided next year, with the first production models scheduled to roll off the assembly lines in

All-New Silverado conventional cabs will be the most customer-focused medium-duty trucks of any major competitor Easy to upfit: Clean, one-piece straight frame rails, seven Cab-to-Axle options Easy to drive: Excellent maneuverability, factory air suspension Easy to service: Lightweight clamshell hood allows "walk up" access to engine INDIANAPOLIS —Chevrolet revealed its first-ever Silverado Class 4, 5 and 6 chassis cab trucks today at NTEA The Work Truck Show – three supremely capable conventional cab models will be the most customer-focused trucks of any major competitor. “Chevy’s designers and engineers were obsessed with making this Silverado the most customer-focused medium duty truck of any major competitor,” said Ed Peper, U.S. vice president, GM Fleet. “By customer-focused, I mean work-ready trucks that are easy to upfit, easy to drive, easy to service and easy to own.” The Trucks Dealers, Customers and Upfitters Asked For The input of fleet managers,

DETROIT — Chevrolet introduced the next-generation Silverado today, exactly 100 years after the brand delivered its first trucks to customers in January 1918. The all-new Silverado sets the course for the next century of Chevy Trucks with the most functional bed of any full-size truck, weighs up to 450 pounds less for increased performance and offers a broad range of trims and engine/transmission combinations to help each customer find their ideal truck. “With the all-new Silverado, we've taken the best truck on the road and made it even better,” said Mark Reuss, General Motors executive vice president of Global Product Development, Purchasing and Supply Chain. “It has a longer wheelbase, more passenger and cargo volume, and yet, thanks to our mixed materials strategy and mass reduction expertise, the new truck is 450 pounds lighter than the current model." Larger, more functional and more capable bed “Truck customers value capability and functionality above all

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