Cadillac Previews the First-ever XT4 in 2018 Academy Awards® Television Spot Sponsorship of the award show marks fifth consecutive year for the brand Cadillac to air three television spots during the Academy Awards telecast, showcasing Super Cruise TM and the first-ever XT4 Cadillac to host its annual pre-Oscars ® celebration For the fifth consecutive year, Cadillac will return as official automotive partner and vehicle provider of the Academy of Motion Pictures Arts and Sciences for the 90 th Oscars. The brand will run three television spots on Oscars night that focus on performance, technology and the future of Cadillac vehicles. The spots include the first glimpse of the highly anticipated, all-new Cadillac XT4 SUV, which will be revealed in New York later this month. “Cadillac is proud to be a part of the Academy Awards, one of the most iconic platforms that reaches audiences across the globe,” said Cadillac Director of Marketing Renée Rauchut. “Having been featur