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Atlanta, Georgia. Porsche is entering a new era with the new Taycan and the brand’s first all-electric sports car is setting standards in interior design. Classic design features have been reinterpreted and brought into the digital age. “Less is more applies here, too,” explains Ivo van Hulten, Director Interior Design Style Porsche at Porsche AG. “The Taycan interior combines design elements typical for the brand with a new type of user experience, and impresses with its simple elegance.” Porsche will present the Taycan to a worldwide audience in September 2019. Typical Porsche: a dashboard designed for drivers and a sporty seating position The original 911's cleanly styled dashboard from 1963 was the inspiration. The stated goal was to bring it into the present day. The cockpit signals the start of a new era with its clear structure and a completely new construction. It is clearly driver-focused. The instrument panel has a clean, minimalist and ultra-modern design, and o

Stuttgart. Porsche has teamed up with Apple Music to create the first fully integrated music streaming experience inside the much-anticipated Porsche Taycan, the first fully electric Porsche vehicle launching in September. From the touchscreen display in the Porsche Advanced Cockpit, Apple Music subscribers can stream over 50 million songs ad-free, thousands of curated playlists, and the Beats 1 global livestream with three-year complimentary in-car internet data. This is the first-ever full integration of Apple Music in any vehicle. “Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.” "Listening to music while drivi

Exclusive interior: the G-Class, reinterpreted for today It is an off-road legend and the ultimate benchmark for so many fans of cross-country driving: the G-Class. Since 1979 more than 300,000 examples of it have allowed their owners to experience adventures that would have been unachievable with any other vehicle. Outwardly, the "G" has changed very little. But in fact this very special off-roader has constantly reinvented itself. With its completely updated interior and numerous new features, the G-Class has now undergone the most significant transformation of its almost 40-year career, in technical as well as stylistic terms - while still managing to stay true to itself. Iconic elements continue to serve very specific purposes, now as then, and to give the G-Class its unique appearance. All these are still to be found in the new G-Class: the distinctive door handle and the characteristic closing sound, the robust exterior protective strip, the exposed spare wheel on th

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