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New brand presence to accompany premium car maker’s model offensive in the luxury segment – Focus on desirability, exclusive experiences and unforgettable moments in time Munich.  As part of its forthcoming model offensive, BMW has developed a new presence for its luxury cars that sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. The upcoming BMW 8 Series and BMW X7 as well as the BMW i8 and the upcoming BMW i8 Roadster will join the BMW 7 Series in the brand’s significantly expanded luxury segment line-up. These cars appeal strongly to the heart, so they are particularly well placed to enrich the characteristic lifestyle of customers in this segment with authentic, emotionally engaging experiences. The identity and attitude shared by BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel first used 100 years ago with the company name “Baye

COLOGNE, Germany, Sept. 11, 2017 – Ford today revealed the new Ford Mustang for Europe – delivering sleek new styling, sophisticated engine and suspension upgrades, advanced driver assistance technologies and more customisation options for the iconic sports car. The instantly-recognisable, powerful Mustang profile now delivers a sleeker, more athletic appearance, enhanced with LED lighting technology, and a choice of 11 bold exterior colours and new alloy wheel options. The new Mustang is anticipated to be the fastest accelerating ever, with an enhanced 5.0‑litre V8 engine that offers an anticipated 450 PS, combining with Ford’s new 10‑speed automatic transmission. Tuned to match European driving expectations, Mustang’s fun-to-drive character is optimised with sophisticated new MagneRide adjustable suspension and selectable Drive Modes, including a new customisable My Mode option. A new Active Valve Performance Exhaust even delivers an innovative Good Neighbour Mode for ea