Volvo Cars, the premium car maker, today reveals the S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury. The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive sedan and focuses on chauffeured passengers in the rear seat. The passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent. “The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, head of design at Volvo Cars. “The design explores how people feel inside the car and enables them to influence their own mood and well-being.” The visual element transforms the car ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan