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Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.  Moreover, M will learn about its user’s needs, preferences and habits, personalising the customer relationship. It will debut in Sweden and the US in the spring of 2019. “Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move’,” said Håkan Samuelsson, Volvo Cars president and chief executive. M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.   “The services currently available mainly offer alternatives to a taxi or public transit,” said Bodil Eriksson, CEO

Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors. The scenario: big stage for the Audi e-tron prototype In the Royal Danish Playhouse in Copenhagen, the brand with the four rings is showcasing the interior of the Audi e-tronprototype for the first time. Where actors and performers normally appear in front of an audience of up to 650 people, the bright spotlight is now focused on the all-electric powered full-size SUV. Still wrapped in its specific e-troncamouflage, the Audi e-tron prototype demonstrates its versatile interior design to the public – with the lightness of