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Part1 Rüsselsheim. While Opel is working hard on becoming a highly efficient automotive company within Groupe PSA as announced by Opel CEO Michael Lohscheller during the presentation of the PACE! strategic plan last November, it is also busy strengthening and fine-tuning its profile. Before the end of the year, a Brand Concept vehicle currently being created in the design studio will show where Opel is heading to. “PACE! is the compass to a sustainable and successful future for Opel”, said Michael Lohscheller. “In addition to increasing profitability and efficiency, PACE! includes the strengthening of the Opel brand. I have therefore given my teams the tasks of sharpening Opel’s profile and creating a concept car that symbolizes the direction we are headed.” German, approachable, exciting – these are the three brand values that are embedded in the DNA of every Opel model and initiative and will continue to do so in the future. In recent months, Opel design, marketing and engin

The new Fiesta ST shows what it can do – in a salt mine The performance prowess of the new Ford Fiesta ST is demonstrated by a new film that features an amazing driving location – 400 metres below ground in one of Europe’s largest salt mines. Shot at a secret location with World Rally Championship driver Elfyn Evans at the wheel, the Fiesta ST is seen slipping, sliding and jumping in the dirt. The sound of the 200PS 1.5-litre EcoBoost engine is amplified by its surroundings as it tackles a high-speed drop through the narrow entrance tunnel.  “The salt is actually like fine gravel to drive on, quite slippery to be honest, especially on road tyres,” said Evans. “You expect it to be claustrophobic but actually it’s quite the opposite, a great place to really enjoy the new Fiesta ST.” Ford’s Europe's Greatest Driving Roads series has put a range of Ford performance vehicles – including the Ford GT, the Ford Focus RS and the Ford Mustang Convertible in some of the mos