The mission is to find a name for a new vehicle that has no predecessor. “Honestly, it’s hard to imagine a more exciting challenge,” says Kjell Gruner, director of marketing at Porsche. “Pure expression. Letters and a meaning that find their place in the history of Porsche and the history of the automobile.” This car is, after all, the first purely electrically powered Porsche. It unites all the characteristics of a sports car from Zuffenhausen, fulfilling every expectation: undeniably exclusive, yet without extravagance. Its virtues: power, speed, superiority in every measure—and extremely beautiful, of course. Model names at Porsche establish a connection between the respective series and its characteristics. The Boxster gained its name by combining the roadster style with its boxer engine. The Cayenne, as expected, added some spice, and the Cayman was so named for its ferocity and agility. Macan unites poise, power, fascination, and dynamism, while the endurance-optimized Panam