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The Honda exhibit at the 2019 SEMA Show will celebrate the company’s 60th anniversary in the U.S., Honda’s longstanding commitment to the enthusiast community, and the accessorization opportunities of Honda’s line-up today—helping light the way for owners to indulge their personalities and lifestyles. At center stage is a pair of 2020 Honda CR-Vs – refreshed gasoline variant and all-new hybrid – accessorized for outdoor enthusiasts. Alongside the adventure CR-Vs is a 2019 Honda Passport fresh from the American Rally Association circuit, a Honda Ridgeline pickup featuring Honda Factory Performance (HFP) concept accessories, and an accessorized Honda Talon 1000R side-by-side. Paying tribute to American Honda’s 60th anniversary is a faithful replica of the red-and-white Chevy Apache pickup used by Honda motorcycle salespeople in the early 1960s, alongside a 1968 Honda S800 Coupe “Outlaw” sports car, a modified version of one of Honda’s very first production cars. Also featured will b

Looks like the Honda e design language will live on another sportscar. Fingers crossed.

Shortly after American Honda Motor Co., Inc. (AHM) first opened for business in 1959, the company purchased a small fleet of Chevy pickups to deliver motorcycles to its fledgling dealers across Southern California. One of these trucks is depicted in an iconic photo circa 1961 in front of AHM's original office at 4077 Pico Blvd. in Los Angeles. Underscoring their importance during those early days, American Honda restored a truck to authentically match the one in the old photo, helping celebrate the company's 60th anniversary. Tapping its U.S. archives and memories of retired Honda associates for details, a 1961 Chevy half-ton pickup was found and carefully renovated, replicating the original paint scheme as used by company salesmen delivering motorcycles to dealers to sell on a consignment basis. These trucks helped American Honda quickly establish a U.S. market foothold, starting in Southern California. By 1965, Honda was the best-selling motorcycle brand in America with

Honda's new compact electric vehicle, the Honda e, is the first Honda to be built on a dedicated EV platform, designed from the ground up to deliver excellent Honda driving dynamics. The Honda e platform has been developed focussing on urban environments to offer a rewarding, responsive driving experience. The battery is positioned at a low level under the floor, and centrally within the wheelbase of the car, affording a 50:50 weight distribution and low centre of gravity for optimal handling and stability. Power from the high-torque electric motor is delivered through the rear wheels, enabling steering precision even at high acceleration. The platform offers a combination of ride comfort and agility. The four-wheel independent suspension is engineered to offer outstanding stability in all conditions, a smooth ride and responsive handling. Elements of the suspension components are forged aluminium to reduce weight and benefit performance and efficiency. When combined

Honda has announced that reservations for its new urban electric vehicle – Honda e – are now open in the UK, Germany, France and Norway. A dedicated online reservation website allows customers to reserve a priority status to order the Honda e with a refundable reservation fee of £800. Customers will then be able to place an order from later this year with first deliveries of the vehicle from Spring 2020. The reservation system reveals five colour options that will be available on the Honda e, comprising of; Platinum White Metallic, Crystal Black Pearl, Crystal Blue Metallic, Modern Steel Metallic and the striking Charge Yellow. “We are delighted to be offering a reservation option to our customers in select European markets for the first time with the Honda e,” said Jean-Marc Streng, General Manager, Automobile Division – Honda Motor Europe Ltd. “The Honda e in prototype form has received an overwhelming response and with over 25,000 registrations of interest across Europe, cu