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DETROIT — Chevrolet knows no two truck customers are the same, and as such continues to expand its truck franchise with five distinct trim levels for the all-new Silverado HD: Work Truck, Custom, LT, LTZ and range-topping High Country. This follows the expanded range of customer choices on the all-new Silverado 1500, which has eight distinct trim levels. As with the 2019 Silverado 1500, each 2020 Silverado HD model offers a different level of design, features and technology to meet the individual and rigorous demands of HD owners. “Truck customers are very clear: They want the perfect truck for them and not a ‘one size fits most’ truck compromised for the masses,” said Mike Simcoe, vice president, Global Design, General Motors. “That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels.”

4 DECEMBER 2018 When the 2020 Silverado HD debuts in February 2019 it will be the most capable and most advanced Silverado HD ever. It will also be the third all-new Silverado model from Chevrolet in just 18 months — each designed for different customers. “We know the needs and priorities of heavy-duty customers are different than those of either light-duty or medium-duty customers,” said Jaclyn McQuaid, chief engineer, Silverado HD. “As such, we built a heavy-duty truck tailor-made for them that has more differentiation than ever before from light-duty models, offers advanced towing technologies to improve towing confidence and includes new features such as the integrated Bedstep, which makes it easier to access the bed while pulling a fifth-wheel trailer.” Built at the Flint Assembly plant in Flint, Mich., the new Silverado HD’s design has a bold, sculpted form that follows its enhanced heavy-duty function, differentiating it from the light-duty Silverado. In fact, the 202