DETROIT — Chevrolet knows no two truck customers are the same, and as such continues to expand its truck franchise with five distinct trim levels for the all-new Silverado HD: Work Truck, Custom, LT, LTZ and range-topping High Country.
This follows the expanded range of customer choices on the all-new Silverado 1500, which has eight distinct trim levels. As with the 2019 Silverado 1500, each 2020 Silverado HD model offers a different level of design, features and technology to meet the individual and rigorous demands of HD owners.
“Truck customers are very clear: They want the perfect truck for them and not a ‘one size fits most’ truck compromised for the masses,” said Mike Simcoe, vice president, Global Design, General Motors. “That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels.”
For example, each of the Silverado HD models features distinct exterior design details including grilles featuring either the Chevrolet stamped bar or the iconic Chevrolet bowtie and a mix of black, body color, chrome or the two-tone metallic trim exclusive to High Country models.
“We took into account every detail of what customers expect, and how they will use their truck,” said Simcoe. “The results are unique versions of the Silverado HD equally at home working on a construction site or pulling a camping trailer.”
The 2020 Silverado HD goes on sale in mid-2019. Stay tuned for more details about the all-new 2020 Silverado HD — including images of Work Truck, Custom and LTZ — closer to launch.
ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
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