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Chevrolet and students from the Oxford Community School’s FIRST LEGO® League and Detroit’s Ralph Waldo Emerson Elementary’s A World in Motion Program unveiled the first-ever full-size LEGO® Silverado today at the North American International Auto Show just ahead of the show opening to the public. The model is an exact life-size replica of the all-new 2019 Silverado 1500 LT Trail Boss, and it is the first full-size Chevy vehicle built entirely of LEGO bricks. The LEGO Silverado continues the partnership between Chevy and Warner Bros. Pictures that began in 2017 with “The LEGO Batman Movie” and the LEGO Batmobile from Chevy. This partnership builds on the Silverado marketing efforts that launched earlier this month.  A custom mini-build of the Silverado High Country will make an appearance in the new big-screen animated adventure “The LEGO Movie 2: The Second Part” when it debuts in theaters on Feb. 8. In this fun and action-packed sequel, the heroes of “The LEGO Movie” reunit

Dale Earnhardt Jr. will find himself in a very familiar place at the 2019 Daytona 500: at the front of the pack. Earnhardt Jr., a two-time Daytona 500 winner, will drive the 2019 Chevrolet Silverado pace truck to lead the field to green for the 61st running of The Great American Race. This is the first time the Daytona 500 will be paced by a pickup truck. “I’ve had a lot of fun and a lot of success at Daytona over the years, and now I can’t wait to get out on that track in a Silverado,” said Earnhardt Jr. “Away from the track I’ve driven Chevy trucks all my life, and I’m excited to have this unique experience of pacing the Daytona 500 with the Silverado.” In addition to winning The Great American Race in 2004 and 2014, Earnhardt Jr. was a two-time winner of the July race at Daytona, overall scoring four wins, 13 top 5 finishes and 19 top 10s in 36 NASCAR Cup Series career starts at Daytona International Speedway. Earnhardt Jr. was voted the sport’s Most Popular Driver fo