Skip to main content

Lando Norris' F1 Journey To The Top: The Ultimate Onboard Collection | B...

Post a Comment

Chevrolet Has Big Presence in Super Bowl XLV







Chevrolet Has Big Presence in Super Bowl XLV

2011-02-04

Chevrolet ads will run pre-game, during the game and post-game

Five in-game ads debut featuring Camaro, Cruze Eco, Silverado HD and Volt

Camaro Convertible to be awarded to Most Valuable Player

FOX's 'Glee' showcases Chevy in special post-game episode

DETROIT – Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of "Glee," the FOX hit musical comedy.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.

"Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?" said Joel Ewanick, global chief marketing officer of General Motors. "Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend's Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro."

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the "Glee" episode following the Super Bowl, where the classic song "See the U.S.A. in your Chevrolet" plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: "Misunderstanding," featuring the Cruze Eco; "Discovery," highlighting the Volt; "Tommy," highlighting the Silverado HD; and "Al's Chevrolet," starring the Camaro. The "Glee" commercial also will run during the game. "Ms. Evelyn," featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

"This combination of commercials highlights today's diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how 'Chevy Runs Deep,'" said Ewanick. "You're going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books."

All of this year's Super Bowl ads were created by Chevrolet's agency of record, Goodby, Silverstein & Partners. Chevrolet advertising returns to the Super Bowl after a four-year absence.
Labels:

Comments

Post a Comment

Popular posts from this blog

Cute girl drifting in rally car unfastened

121 comments
More

The 9th Dream Car from the Top 10: GM-X Stiletto

When we think of dream cars, our minds often race to sleek designs, innovative technology, and that unmistakable feeling of pure, unbridled passion. The GM-X Stiletto encapsulates all of these elements and more, making it a worthy contender in our top ten list. Ranked at number nine, this concept car from 1964 remains a beacon of automotive ingenuity and a symbol of a bygone era that continues to inspire. A Journey Back to the Jet Age To fully appreciate the GM-X Stiletto, we must travel back to the 1950s and '60s, a time when America was captivated by the future. The jet-age was in full swing, and cars were designed with a sense of bold optimism. Under the visionary leadership of Harley Earl and Bill Mitchell, General Motors created vehicles that mimicked the sleek lines and advanced technologies of jet aircraft. The GM-X Stiletto, born in 1964, was a product of this era's boundless imagination. The Visionary Design The GM-X Stiletto was first unveiled at the 1964-1965 World’s...
Post a Comment
More

【中継】日産モータースポーツファンイベント

28 comments
More

10 Newest Cars and SUVs by South Korean Manufacturers (2025-2026 Lineup ...

Post a Comment
More

Bass And Boobs + Skirt Trick & Can Trick

39 comments
More

Chevrolet Concept Cars: Ten Of Our Favorites

Most celebrations of Chevrolet's centennial surround the automaker's production vehicles. Why not? After all, this is the brand that birthed legends like the Bel Air, Corvette, and Camaro, among others. Those vehicles are certainly worth celebrating, but we can't help but wonder: what about the Chevrolet cars that never saw a production line? We've scoured through the history books (and our memory banks) to pick out ten of our all-time favorites.
Post a Comment
More

Aventador S | The design draws inspiration from predators and aeronautics

As much as the Aventador is the car most entitled to represent the Lamborghini brand values, the Aventador S is the expression of the Lamborghini flagship par excellence, embodying the utmost synergy between design and engineering in pure Lamborghini style. The “S” has existed for 50 years The first Lamborghini S model was launched 50 years ago to represent the evolution of already revered icons. In fact, the further development of the Miura into a more improved version dates back to 1968, followed by Islero, Countach and Urraco. When the Aventador reaped this legacy and decided to surpass itself, the Aventador S was born. The design draws inspiration from predators and aeronautics The Aventador S presents pure refinement of the iconic design that remains true to the Lamborghini DNA, enhancing its mix of dynamism, refinement and aggressiveness. The sharp lines and surfaces of the front end evoke images of a shark fin, transmitting the same force and elegance when d...
Post a Comment
More

Chevrolet Racing Claims 14 Championships in 2013

Post a Comment
More

INFINITI QX50: A luxury crossover with world-first technologies and an all-new platform

NASHVILLE, Tenn. –  The new 2019 QX50 is the most compelling INFINITI to date. Based on an entirely new platform, the new QX50 is a mid-size crossover with world-first technologies, standout design and unrivaled interior space. " The 2019 QX50 is the most important vehicle we have ever launched, and it embodies everything the brand stands for: beautiful design, advanced technology and empowering performance.  As a luxury, mid-size crossover, it's the right vehicle at the right time in one of the world's fastest growing segments." Christian Meunier, INFINITI Global Division Vice President VC-Turbo – the world's first production-ready variable compression ratio engine The VC-Turbo engine is the world's first production-ready variable compression ratio engine, transforming on demand. A breakthrough in combustion engine design, the 2.0-liter VC-Turbo engine adjusts its compression ratio to optimize power and efficiency. It combines the power of a 2...
Post a Comment
More

1985 Audi Sport Quattro: The Group B Homologation Special

In Austria in 1980, just a year after four-wheel drive cars became eligible to compete in the WRC, Audi debuted the first Quattro rally car and forever changed the sport. Over the next half of the decade (and onwards, if you count the Pikes Peak specials), these Audis would be subjected to a period of rapid iterative evolution that led to the short-wheelbase Sport Quattro models that helped define the infamously fast and dangerous era of Group B rallying. The relatively lax nature of the Group B regulations gave rise to a number of downright ferocious cars from Audi’s competitors (most notable being Lancia and Peugeot), and while it was not the most successful nor technologically advanced of these top tier cars by the end of the Group B era, the Sport Quattro is a worthy poster child for the lot of them—being first to the punch has its advantages. The advent of the Group B class provided manufacturers with practically every leeway imaginable given they adhered to a basic s...
Post a Comment
More

Labels

Show more