Chevrolet SS | The Four Door Corvette

2003 SS Pictured

“We will fill the orders of people who want one instead of declaring some kind of production volume and trying to fill it from across the ocean”, said General Motors North America President Mark Reuss following the launch of the Chevy SS NASCAR series racer at the end of November in Los Angeles. Reuss did, however, put a number on the overall production volume, but said that GM will sell as many SS units as the market demands: “It’s going to be a relatively low-volume—probably between 10,000 and 15,000 units—but we really don’t know because we’ll make as many as we sell,” Reuss said. “There’s no target, there’s no goal. We’re bringing the car here to go racing. That’s the No. 1 goal. It will be a halo for Chevrolet. We really don’t have a high-performance four-door sedan in the lineup. It fills that niche. We’ll make as many as people want.”
“Anyone who has the right amount of money and shows up in a Chevrolet dealership, we will sell them this car,” Reuss said. “You don’t want to over-think this stuff. We haven’t focus-grouped it. It’s going to be a really good car. People are going to want it.

Reuss also described the upcoming high-performance sedan as “a four door Corvette”.“We’re thinking about the Chevrolet showroom,” Reuss said. “We have no sedan that is a high-performance sedan. That’s the void that the SS fills. We’re not going to rank order of performance by model or any of that stuff. The Corvette will naturally always be the fastest high-performance thing we do. When you start laddering performance, it’s a very dangerous game.