Sketches Reveal A Long History Of 2-Seater Mustangs Ford Never Built
The Ford Mustang was not a spontaneous development when it debuted in the spring of 1964. Rather, it was a well-choreographed cross-section of marketing, research, and design which produced a car that became an overnight success. Yet before the Mustang’s debut, and even after it established itself as a market leader, Ford was considering a two-seater-only version of their popular pony car.
Hemmings Auto Blog collected a bunch of pictures and sketches of these two-seater Mustang concepts. Would the world have an embraced a Mustang with seating for two instead of four?
Development of the Mustang began around 1960, after Ford noted the success of the Falcon coupe. Lee Iaccoca was the brain behind the Mustang, and he had designers come up with a multitude of different designs, including a number of two-seaters that never became anything more than sketches. Ford did create one “shorty” two-seater Mustang it took on a traveling road show, but never actually sold it.
The reason? Ford believed that such a vehicle would only amount to sales of around 50,000 units annually, less than a tenth of the sales that the original Ford Mustang would eventually rack up. Still, one must wonder why Ford never offered a two-seat configuration alongside the standard 2+2 setup? What was Ford so afraid of? Were their fears justifiable? You tell us…would you still have bought a Mustang if it had two seats instead of four?
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The Ford Mustang was not a spontaneous development when it debuted in the spring of 1964. Rather, it was a well-choreographed cross-section of marketing, research, and design which produced a car that became an overnight success. Yet before the Mustang’s debut, and even after it established itself as a market leader, Ford was considering a two-seater-only version of their popular pony car.
Hemmings Auto Blog collected a bunch of pictures and sketches of these two-seater Mustang concepts. Would the world have an embraced a Mustang with seating for two instead of four?
Development of the Mustang began around 1960, after Ford noted the success of the Falcon coupe. Lee Iaccoca was the brain behind the Mustang, and he had designers come up with a multitude of different designs, including a number of two-seaters that never became anything more than sketches. Ford did create one “shorty” two-seater Mustang it took on a traveling road show, but never actually sold it.
The reason? Ford believed that such a vehicle would only amount to sales of around 50,000 units annually, less than a tenth of the sales that the original Ford Mustang would eventually rack up. Still, one must wonder why Ford never offered a two-seat configuration alongside the standard 2+2 setup? What was Ford so afraid of? Were their fears justifiable? You tell us…would you still have bought a Mustang if it had two seats instead of four?
by
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