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The Most Important Car Person You've Never Heard Of — Ferdinand Piëch — ...

Moments | Design - Viper




“Now, it’s all in: we've selected a theme. While it still doesn’t represent the final design, you see details that will show up in the final product. We like the proportions, the feel, the details — this is something we can show to senior management.” — Chrysler Group head of interior design Klaus Busse.



“We sketch for about a month or two. Everything is hand-drawn by a ballpoint pen on paper. At an early stage, people will scan it into a computer. There’s some color there, but it’s still very conceptual — there’s not a shifter or gauges. It’s all about proportion. The studies are very sculptural.” — Chrysler Group head of interior design Klaus Busse.

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