Munich. BMW will be entering new terrain. For the first time in the history of the company, a concept vehicle will celebrate its premiere at the OutDoor in Friedrichshafen.
The second concept version of the BMW Concept Active Tourer being presented this summer is aimed at meeting the special needs of an outdoor and leisure time oriented target group. The BMW Concept Active Tourer Outdoor combines comfort and dynamic design with a high level of spatial functionality and intelligent access to BMW ConnectedDrive services.
We look forward to welcoming you to our press conference being held on 12 July 2013 within the framework of the OutDoor in Friedrichshafen.
BMW press conference: Always connected?
Who plans my outdoor activities – others or I myself?
What does the future of outdoor leisure time and tour planning look like?
Will my car become a route planner – not only on the road?
Are outdoor adventures and experiences in nature in line with the omnipresence of digital networking and information channels on the one hand and the automobile on the other?
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