January 8, 2015 , Auburn Hills, Mich. - A new 22-minute documentary, “Viper: DNA of a Supercar,” launched today by Dodge showcases how the Dodge Viper is created like no other car – with passion driving every ounce of design origin, attention to detail and meticulous handcrafting. The film can be viewed at driveSRT.com/2015/viper/documentary.
“The Dodge Viper is a precision-handcrafted machine expressively built to stimulate all the senses of an enthusiast’s soul,” said Tim Kuniskis, President and CEO, Dodge and SRT, FCA North America. “It’s not widely known what it takes to create this supercar, including the 140 to 160 hours to hand paint each Viper, so we produced the film to show what sets the Viper apart from everything else in its segment.”
“Viper: DNA of a Supercar” captures the passion that inspires the automotive designers and craftspeople to pour their expertise, focus and resolve into every component, every process and every step of the Viper build. Facts include:
- More than 3,700 unique components come together to form a Viper
- More than 90 percent of the Viper’s interior is hand-wrapped in the finest leather available
- Designed with structural integrity, 48 percent of the Viper’s exterior is carbon fiber – lighter than steel with a superior stiffness
- Viper’s entire paint process is done by hand and requires 150-plus man-hours to achieve the concourse quality finish
"This commitment to keeping the fifth-generation Viper a hand-built performance icon ensures the Viper’s legacy as a premium world-class supercar and one of the fastest street-legal cars in the world,” Kuniskis added.
The film shows every phase of the Viper’s design process, from initial sketches through final testing, and how literally every component of the assembly process involves human craftsmanship, distinguishing the Dodge Viper as one of the few custom-built vehicles on the planet.
Dodge will share the film with fans and performance enthusiasts everywhere through its social media channels.
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