An excellent vlog. Just one omission. It was subsequently learned that when Lando hit the back of Oscars car at the Canadian GP, Oscars car had slowed suddenly. Not by a lot but by enough to result in Lando crashing into Oscar's car as Lando pulled left to attempt a pass. Why did Oscar's car slow? He had depleted the battery staving off Lando down the previous straight where Lando had the DRS to help him get alongside before he had to brake entering the chicane. It ran out or energy just as Lando was about to attempt the pass. Andrea Stella reported this information the day following the GP but very few in the media picked up on it. All credit to Lando for accepting the blame but I have to believe that Oscar felt his car slow when the battery died. The electric motor adds around 150 bhp to the ICE engine. He must have known, and presumably thought he'd got away with it when Lando took the blame. It was his fault as he'd hit Oscar's car, but he wasn't stupid. He ...
A new identity for a new era of luxury mobility
Today we are proud to share our new identity: Atieva is now Lucid.
Our name embodies what ambition, drive, and a clean-sheet design can achieve. It is the freedom to draw inspiration from the possibilities of the future, not from what is dictated by a heritage from the past. Freedom from such boundaries has enabled us to focus our attention on what a luxury automotive experience can be. This clarity of purpose is what defines us.
Our company started in 2007 with a battery and an idea. We wanted to contribute to the growth of electrified vehicles and we focused our initial efforts on developing a battery system that could be scaled to work across many vehicle types. The batteries that we built have now logged millions of miles of real-world driving. As we expanded our efforts to developing complete powertrain systems, it became clear that the most direct route to increasing the number of electric vehicles on the road was to develop our own.
In 2014 we began engineering an electric vehicle of our own design. One unbound by the conventions of internal combustion or heritage. One that takes full advantage of the advanced technologies driving dramatic shifts in the mobility experience: electrification, automated driving, connectivity and ridesharing.
Now, as we prepare to launch our first vehicle, we transition.
As a group of passionate engineers, designers and other professionals, we are putting the Lucid philosophy to work. With the guiding principles of user-focused design, advanced technology and premium craftsmanship, we are fully utilizing the unique performance and packaging benefits of an electric vehicle. The result is an experience that is effortless, intelligent, and personalized. An experience unlike any other on the road.
It has been an exciting road for our California-based company and there are many more milestones to come. We invite you to join us on this journey. Spend some time with our new website and subscribe to our newsletter to be among the first to learn details of our upcoming activities.
Performance and Possibility
Driven by electricity, our cars will be capable of long-range driving and exhilarating acceleration. Electrification offers an unparalleled driving experience that is more responsive to the needs of the driver and the road.
Spacious and Sublime
Electrification allows our engineers to unlock new methods for achieving world-class interior space in a midsize footprint. By opening up the cabin, we are creating a new class of vehicle that is redefining what it means to experience comfort within and all around.
Maximum Capabilities and Minimal Effort
Our vehicles will feature automated driving systems, natural voice interactions, and intuitive user interfaces. Whether sitting in the front or back, the onboard intelligence will deliver a uniquely personal experience unlike any other currently on the road.
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