The aesthetic of modern luxury is characterised by timeless beauty, a combination of high-grade technology and craftsmanship as well as a reduction to what is really important. The aim is to spark a desire for the brand. The atmosphere created by the design conveys a reduced, but not distant appearance that is modern and timeless. Black and silver are the dominant colours that create a stage for highlights, but also stage innovations to be complemented by a warm colour range. Natural materials, such as leather and wood give a feeling of being approachable and can be harmoniously combined with technical and innovative highlights. Modern graphic elements that quote the typical Mercedes style idioms or pick up on the brand make the brand identity stronger.
Exterior design: sporty, dynamic, emotional
Characteristic exterior design elements of Mercedes-Benz vehicles include the striking radiator grilles, dynamic side lines and sensually traversing surfaces that largely do away with creases.
Striking radiator grille
Regardless of the variant: Mercedes-Benz vehicles' radiator grilles always embody noblesse, confidence, and timeless aesthetic. They dominate the progressive front design featuring a deep-drawn, stretched bonnet. Only Mercedes-Benz offers brand and target group-specific variants of the radiator grille for its products, for instance with centrally positioned star (Avantgarde variant for Mercedes-Benz) and the star standing upright on the body (Exclusive exterior).
Calm, dynamic side lines
The vehicle is visually extended by the longer wheelbase and individual, lateral dropping lines run along the side. The cab has been slightly offset towards the rear, hence creating an ample prestige dimension. The prestige dimension states the distance between A-pillar and front axle. The greater the prestige dimension, the longer and more impressive the bonnet looks. This contributes to the unique Mercedes-Benz proportions that have been convincing and sparking a passion in generations of onlookers.
Reduced lines, sensual surfaces
Mercedes-Benz stages sophisticated technology and sparks emotions with clear shapes and sensual surfaces. The extreme reduction of creases and lines emphasises the elegant vehicle body and structures it with light and shade. Mercedes-Benz design thus creates unexpected shapes while being emotional and fascinating.
Interior design: new ways
A modern interpretation of luxury calls for emotional, authentic experiences. With this in mind, the bipolarity of traditional craftsmanship and sophisticated technology also forms the focus of interior design at Mercedes-Benz. The vehicles exude Sensual Purity, setting standards in precision and quality with an extraordinarily high-grade finish. With the interior of the new A-Class and the next GLE, Mercedes-Benz is consistently carrying on as intended to completely restructure the interior.
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