To mark the 100th Anniversary of the business, Mazda has launched a special edition, available across its entire range1, that celebrates the uniqueness of its first passenger car, the R360 Coupe.
Many of characteristics of the R360 Coupe, such as industry leading technology, attention to design details and a great driving experience, still underpin every Mazda car today, delighting fans around the world.
The anniversary editions will feature the white and burgundy two-tone colour that made the R360 Coupe such a hit when it launched in 1960 and feature several unique 100th Anniversary elements.
Mazda R360 Coupe (1960)
The R360 Coupe was Mazda’s first passenger vehicle and was an immediate success with drivers due to its unique, futuristic styling, great handling and competitive pricing, giving many people their first experience of the freedom of car ownership. The car had a four-cycle engine, unprecedented in micro-mini passenger cars of the time, automatic transmission and a focus on weight reduction to enhance driver enjoyment, a characteristic of all Mazda cars today.
Mazda 100th Anniversary Special Edition (2020)
Across the entire Mazda range, customers will be able to select their anniversary models with the two-tone burgundy and white, plus many unique details including the unique hubcaps featuring the 100th Anniversary logo.
The Special editions will feature:
Floor mats with 100th Anniversary logo
Headrests embossed with 100th Anniversary logo
Burgundy floor carpet
Key fob embossed with 100th Anniversary logo presented in a special edition box
Hubcaps featuring 100th Anniversary logo
100th Anniversary logo on front bumper
Snow Flake White Pearl Mica exterior colour
The Special edition models went on sale today in Japan and will be available for customer order across Europe starting from autumn 2020.
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